The Attraction Game
Cities are using incentives and advantages to attract remote workers to their region.
With remote work being more widespread than ever due to COVID restrictions, The Attraction Game has begun. Cities are attracting remote workers to settle down in their communities.
Historically it has been that city governments attract companies with incentives. The idea is that when you move your company to the region, you not only bring new jobs to local people, but you often bring in new people who will contribute to the local economy.
But now with remote work getting more attention than ever, we see a shift happening – cities are starting to attract remote workers to their area.
They are doing this with incentives and advantages.
Several cities have come up with an incentive package for remote workers. These range from straight-up cash offers to give you free land, paying off a student loan, or even providing you with a $2,000 tab in a coffee shop.
Tulsa was the first one to do this even before the pandemic, offering $10,000 in cash for moving.
But now we were able to find as many as 41 communities that offer incentives for remote workers in 6 categories:
🗺 15 land (37%)
🎁 14 gift/various (34%)
💰 10 cash (24%)
🏠 8 home ownership (20%)
✈️ 5 relocation reimbursement (12%)
🧾 2 tax credits (5%)
|City||💸 Cash||🗺 Land||🏠 Home||✈️ Relocation||🎁 Gift||🧾 Tax||Total|
While incentives are a clever way for getting attention to your community, in the long-term people will move due to individual choices like being close to their family, having a lower cost of living, or being around nature.
And this is what cities are already doing – they're building websites promoting their advantages. While there isn't anything new for cities to build websites to attract people, they're now targeting specifically remote workers.