The Attraction Game

Cities are using incentives and advantages to attract remote workers to their region.

With remote work being more widespread than ever due to COVID restrictions, The Attraction Game has begun. Cities are attracting remote workers to settle down in their communities.

The Shift

Historically it has been that city governments attract companies with incentives. The idea is that when you move your company to the region, you not only bring new jobs to local people, but you often bring in new people who will contribute to the local economy.

But now with remote work getting more attention than ever, we see a shift happening โ€“ cities are starting to attract remote workers to their area.

They are doing this with incentives and advantages.

Incentives

Several cities have come up with an incentive package for remote workers. These range from straight-up cash offers to give you free land, paying off a student loan, or even providing you with a $2,000 tab in a coffee shop.

Tulsa was the first one to do this even before the pandemic, offering $10,000 in cash for moving.

But now we were able to find as many as 41 communities that offer incentives for remote workers in 6 categories:

๐Ÿ—บ 15 land (37%)
๐ŸŽ 14 gift/various (34%)
๐Ÿ’ฐ 10 cash (24%)
๐Ÿ  8 home ownership (20%)
โœˆ๏ธ 5 relocation reimbursement (12%)
๐Ÿงพ 2 tax credits (5%)

City ๐Ÿ’ธ Cash ๐Ÿ—บ Land ๐Ÿ  Home โœˆ๏ธ Relocation ๐ŸŽ Gift ๐Ÿงพ Tax Total
Honolulu 2,500 2,500
Savannah 2,000 2,000
Michigan 15,000 5,000 15,000
Charleston 5,000 5,000
Johnstown 2,500 2,500 5,000
Natchez 6,000 2,500 8,500
New Richland 3,000 3,000
Janesville 1,730 1,730
Augusta 15,660 15,660
Harmony 12,000 12,000
Bloomfield 10,000 10,000
Topeka 10,000 1,000 11,000
French Lick 5,000 5,000
Mankato 3,000 3,000
Montpelier 10,000 5,000 15,000
Juneau 1,000 2,000 3,000
Britt 10,000 10,000
West Lafayette 5,000 5,000
Bemidji 2,500 1,500 4,000
Curtis 1,000 2,000 3,000
La Villa 3,000 3,000
Osceola 3,000 3,000
Elwood 3,000 3,000
Claremont 3,000 3,000
Lincoln 3,000 3,000
Wilson 3,000 3,000
Manilla 3,000 3,000
Marquette 3,000 3,000
Halstad 3,000 3,000
Buffalo 2,500 2,500
Osborne 3,000 3,000
Jasper 5,000 5,000
Rutherford 12,000 12,000
Stillwater 5,500 2,000 7,500
Bloomington 6,600 6,600
Morgantown 12,000 8,000 20,000
Baltimore 5,000 5,000
Newton 10,000 2,500 12,500
Tulsa 10,000 1,000 11,000
Arkansas 10,000 750 10,750
The Shoals 10,000 750 10,750
Paducah 2,500 4,000 6,500

Advantages

While incentives are a clever way for getting attention to your community, in the long-term people will move due to individual choices like being close to their family, having a lower cost of living, or being around nature.

And this is what cities are already doing โ€“ they're building websites promoting their advantages. While there isn't anything new for cities to build websites to attract people, they're now targeting specifically remote workers.