Mediavine has been an Internet publisher since 2004. We own and operate The Hollywood Gossip, TV Fanatic and Food Fanatic, which launched in 2013 and marked a turning point in our relationship with publishers and the advertising industry.
With the inception of Food Fanatic, we learned from our contributors that when it comes to frustrations with the way most ad networks operate, we weren’t alone. We wanted to do better and put control back into the hands of the publishers.
Networks typically treat publishers as if they, and the advertisers, are the only ones with value, dictating how publishers should run their sites, how they should handle advertising, and how they should be paid in a one-sided relationship.
We’re changing that. After pioneering new ad tech strategies allowing our own sites to thrive like never before, a few Food Fanatic contributors asked us if we could do better for them too. From that point forward, Mediavine was born.