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- The drive to hunt down every opportunity to grow the business. Improving the messages in our lifecycle marketing? Capturing high-intent search traffic via new comparison pages? Revising our top help docs? Generating UGC through the community? Reviewing the messages in in-app onboarding? You can help across every channel, and the right person for this role is eager to roll up their sleeves and get to work on whatever area of the business is the biggest opportunity right now.
- An eye for great messaging. Across every channel, the message matters. The right person for this role knows how to create a message that resonates, and they know how to incorporate that message into all the marketing a company does. The right person for this role is a really excellent writer.
- The drive to keep learning. You are a student of marketing, and you seek out every opportunity to learn more about your craft.
- A love for digging into what users need. We do a lot of customer research (dozens of interviews, transcript analysis, surveys, etc.), and your job is to understand both what users want to hear and what they need to hear, so that you can help them be more successful.
- A creative mind for distribution. Email, social, SEO…those are only starting points. You’re always thinking about how to get more eyes on your work by tying it to larger campaigns, involving other companies/creators, making it more interesting, and generally finding new ways to be found.
- At least 4 hours overlap with US Eastern Time
- Years of experience isn’t the most important criterion, but you probably have 5+ years of marketing experience
